Outreach & Diversity

Outreach & Diversity

Project: Vision Zero’s Safe Speeds
Client: The San Francisco Municipal Transportation Authority (SFMTA) Vision Zero’s Safe Speeds San Francisco Campaign was developed to combat speeding and save lives, calling for the elimination of all traffic deaths by 2024. To maximize campaign exposure in ethnic/diverse communities, De Alba Communications performed proactive media outreach and intensive phone follow-ups to local Chinese and Spanish media outlets.

Challenges Defined

The timing to air or publish the PSA campaign was very short, which upset several media public affairs directors. Confusion also ensued because the PSA script did not coincide with wording on a provided poster visual. Furthermore, the PSA was not produced as a TV spot, which limited the scope of our pitch activities.